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View Online E-Commerce Minute June 16, 2022 Buyer Personas: Digital Marketing's Secret Sauce Buyer personas — also known as customer, audience, or marketing personas — although fictional, rely on research-based insights collected from prospective customers. Read Article Attacks on Cloud Service Providers Down 25% During First 4 Months of 2022 Cloud-native exploits dropped by 25%, from 71 exploits in the first four months of 2021 to 53 exploits in the first four months of this year. Although those numbers may seem small, they are significant, maintained Paolo Passeri, a cyber intelligence principal at Netskope. Read Article A D V E R T I S E M E N T How To Tackle Mobile Ad Fraud Before It Destroys Your Brand The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ad fraud to look out for, and three ways to help prevent mobile ad fraud from taking place at your online storefront. Read Article Get Quality Leads That Turn Into Deals Full-service marketing programs from the E-Commerce Times deliver sales-ready leads. Segment by geography, industry, company size, job title, and more. Have a Look Why the Real Estate Industry Should Embrace the Cloud Not every industry has kept up with the evolution of cloud technologies brought forth by digital transformation. A prime example is the real estate industry. Overall, the real estate sector has been slow to digitize operations and move to the cloud; leaving agents, brokers and their clients underserved. Read Article Marketers: Beware Florida's Mini-TCPA The state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law changes electronic and telemarketing in significant ways — even if you’re not in Florida. Read Article TRENDING STORIES EXCLUSIVE INTERVIEW Future-Proofing Retail Operations in the Era of Supply Chain Chaos STRATEGY Botify SEO Platform Helps Brands Navigate Organic Search Rankings CYBERCRIME Malicious Bot Attacks Continue To Cost Retailers Big Bucks ADDITIONAL RESOURCES Newsletters This newsletter was sent in response to your request on an ECT News Network website. To check out our other newsletters, please visit the gallery. Feedback We welcome your feedback. To share your thoughts or ideas, please use our online form. Advertising To advertise in this newsletter or elsewhere on ECT News Network, please call our sales department (818) 461-9700 or follow these links: Contact Sales | Media Kit | Rate Card | Lead Generation ‌ ‌ ‌ © 2022 ECT News Network, Inc.

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5 characteristics of digital superience

Serve digital-first customers in their moment of need.

‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   view in your browser       Serve digital-first customers in their moment of need. Customers expect you to meet them wherever their journeys begin. They expect resolution in self-service or knowledgeable agents if they are transferred to live support. If you deliver digital superience, journeys are frictionless no matter what entry point or channel customers choose. So what is digital superience? Every interaction has at least three of these five characteristics: Fast—they find exactly what they're looking for in the moment of need Intelligent—AI-powered self-service conversations guide them to resolution Proactive—they get answers even before they ask questions Seamless—they move effortlessly between channels Personalized—no matter what channel they use or where their journeys start Here's a resource to help you start delivering digital superience by enabling great CX throughout customer journeys.         Get journey map         www.nice.com | Contact Us       NICE is pleased to make available information on products and services that may be of interest to you in your organization or career. You have received this advertisement as a service of NICE, 221 River St, 10th floor, Hoboken, NJ 07030. Click here If you wish to unsubscribe from future NICE emails.     Forward to a friend

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