Buyer personas — also known as customer, audience, or marketing personas — although fictional, rely on research-based insights collected from prospective customers.
Attacks on Cloud Service Providers Down 25% During First 4 Months of 2022
Cloud-native exploits dropped by 25%, from 71 exploits in the first four months of 2021 to 53 exploits in the first four months of this year. Although those numbers may seem small, they are significant, maintained Paolo Passeri, a cyber intelligence principal at Netskope.
How To Tackle Mobile Ad Fraud Before It Destroys Your Brand
The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ad fraud to look out for, and three ways to help prevent mobile ad fraud from taking place at your online storefront.
Full-service marketing programs from the E-Commerce Times deliver sales-ready leads. Segment by geography, industry, company size, job title, and more.
Why the Real Estate Industry Should Embrace the Cloud
Not every industry has kept up with the evolution of cloud technologies brought forth by digital transformation. A prime example is the real estate industry. Overall, the real estate sector has been slow to digitize operations and move to the cloud; leaving agents, brokers and their clients underserved.
The state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law changes electronic and telemarketing in significant ways — even if you’re not in Florida.
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