| | E-Commerce Minute February 22, 2022 | | Metaverse Marketing Offers New Approach To Utilizing Customer Data | | The concept of bringing shared environments together gives new life to some tired old marketing strategies. It also suggests exactly where Facebook and the marketing industry plan to go. The E-Commerce Times discussed with Wyng CEO Wendell Lansford how metaverse technology will impact brands and their customers. | | 5 Significant Social Commerce Trends in 2022 | | Market watchers expect social commerce to grow exponentially over the next few years. As businesses prepare their strategies to move forward in 2022, they should consider the impact of these five important social commerce trends. | | A D V E R T I S E M E N T | | Managing Google's Algorithm Updates | | With the majority of searches happening on Google, updates to how Google is serving results could put a complete halt to new customer acquisition, leads, sales, and ultimately revenue. Here are some ways your business can best manage the latest core update to Google's algorithm. | | Get Quality Leads That Turn Into Deals Full-service marketing programs from the E-Commerce Times deliver sales-ready leads. Segment by geography, industry, company size, job title, and more. | | Supply Chain Fears, Inflation, Robust Online Sales Drove Jump in Holiday Returns | | While retailers aren't happy with rising return rates, in the current environment, they are a reflection of success. "When you have the kind of growth we've seen in the online channel, that's how you get an overall high return rate," Peter Madden, a director in the retail practice of AlixPartners, told the E-Commerce Times. | | 4 Tips To Attract a Younger Customer Base | | Attracting and engaging with a younger target audience is no longer optional; it is an essential marketing goal. The big question is: how to do it? Marketers and online retailers who have found useful answers to that question share their insights. | | TRENDING ON E-COMMERCE TIMES | | This newsletter was sent in response to your request on an ECT News Network website. To check out our other newsletters, please visit the gallery. | | We welcome your feedback. To share your thoughts or ideas, please use our online form. | | To advertise in this newsletter or elsewhere on ECT News Network, please call our sales department (818) 461-9700 or follow these links:
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