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E-Commerce Minute

February 22, 2022

Metaverse Marketing Offers New Approach To Utilizing Customer Data

The concept of bringing shared environments together gives new life to some tired old marketing strategies. It also suggests exactly where Facebook and the marketing industry plan to go. The E-Commerce Times discussed with Wyng CEO Wendell Lansford how metaverse technology will impact brands and their customers.

5 Significant Social Commerce Trends in 2022

Market watchers expect social commerce to grow exponentially over the next few years. As businesses prepare their strategies to move forward in 2022, they should consider the impact of these five important social commerce trends.

A D V E R T I S E M E N T

Managing Google's Algorithm Updates

With the majority of searches happening on Google, updates to how Google is serving results could put a complete halt to new customer acquisition, leads, sales, and ultimately revenue. Here are some ways your business can best manage the latest core update to Google's algorithm.

Get Quality Leads That Turn Into Deals

Full-service marketing programs from the E-Commerce Times deliver sales-ready leads. Segment by geography, industry, company size, job title, and more.

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Supply Chain Fears, Inflation, Robust Online Sales Drove Jump in Holiday Returns

While retailers aren't happy with rising return rates, in the current environment, they are a reflection of success. "When you have the kind of growth we've seen in the online channel, that's how you get an overall high return rate," Peter Madden, a director in the retail practice of AlixPartners, told the E-Commerce Times.

4 Tips To Attract a Younger Customer Base

Attracting and engaging with a younger target audience is no longer optional; it is an essential marketing goal. The big question is: how to do it? Marketers and online retailers who have found useful answers to that question share their insights.