WazobiaTeach: E-Commerce Minute for ebuka

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E-Commerce Minute

July 21, 2022

Sweetwater's Well-Tuned Marketing Is Music to Shoppers' Ears

Amidst this year's back-to-store shopping trend, as large companies try to work through e-commerce mishaps, musical instrument and pro-audio retailer Sweetwater has seen an increase in online sales. The company attributes much of its success to top-of-the-line experiences both online and through its unique one-on-one personalized customer service.

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Adapting to E-Commerce Trends in 2022 and Beyond

Some businesses are tackling the changes in e-commerce head on, while others are simply getting left behind. For these laggard retailers, the message is clear: customers are no longer in your stores, but instead your store is their world, regardless of channel.

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A D V E R T I S E M E N T

Why E-Commerce Businesses Need a Strong Inbound Strategy

E-commerce marketing isn’t about choosing paid advertising over an inbound strategy. Instead, businesses should use the two to work in conjunction. In other words, paid media is putting the fuel on the fire — inbound is the steady burn.

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Get Quality Leads That Turn Into Deals

Full-service marketing programs from the E-Commerce Times deliver sales-ready leads. Segment by geography, industry, company size, job title, and more.

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Luxury Consumers Dismiss Inflation, Say 'Full Shopping Ahead!'

Inflation may be forcing many Americans to reduce their discretionary spending, but shopping still appears to be strong among the luxury set.

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New Platform Seeks To Replace Legacy E-Commerce Payment Systems

Fluid Commerce, an e-commerce transactions platform, eliminates the need for credit cards, bank accounts, and third-party processors. The patented technology works within and across e-commerce networks, including the metaverse, digital games ecosystems, the sharing economy, and super apps.