| | E-Commerce Minute August 18, 2021 | | Back-to-School Spending and the Power of Peer Reviews | | This year's back-to-school season is a true "Back to School!" that's driving increased spending and demand for clothing, school supplies, computers, athletic equipment, and other products. To successfully navigate the chaos, shoppers will turn to reviews from their peers who have first-hand experience with these products. | | Conflicting Research Hides Best Age To Start Your Own Business | | You are young -- as in under 30 -- are smart, and have financial support. That makes you a great candidate to start your own business and most likely to meet with astounding success. Right? Do not yet quit your day job! The numbers borne out by ample research say you could be wrong. So how old should you be when you take that entrepreneurial plunge? | | Tips for Beauty Brands To Reduce Online Order Abandonment | | With all the differences between the latest beauty brands and the more traditional legacy cosmetics businesses, there is one issue they have in common: a loss of e-commerce sales and revenues due to abandonment. Here are some proven and effective personalization strategies to dramatically improve conversion rates and drive revenue gains. | | EXCLUSIVE INTERVIEW Logiq CEO Tom Furukawa Discusses Global Trends in Digital Commerce | | | | E-commerce and m-commerce are transforming the economic landscape. Both markets were steadily growing before the pandemic. But since then, consumers have been fueling both types of commerce with a frenzy. We thought this would be an appropriate time to speak with Logiq CEO Tom Furukawa about opportunity trends in digital commerce, and the role of market intelligence in the global commerce space. | | The Sleeping Ad Giant That Is TikTok | | For e-commerce businesses that are seriously considering a new source for brand awareness and customer acquisition, TikTok can be an unbeatable advertising investment, according to Dariya Smailova senior digital media buyer manager at Vendo. The platform allows e-commerce brands to remain visible and present within the always-watching customer lifestyle. | | TRENDING ON E-COMMERCE TIMES | | Commerce Apps and CX: Designing for Engagement Because they live on the ecosystem of mobile devices, people expect their apps to be user-friendly and instantly accessible. To attract and keep users, apps must deliver a seamless, simple, and intuitive experience. We spoke with experts in the... Read more www.ecommercetimes.com | | | | | | Supercharging Customer Retention AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers... Read more www.ecommercetimes.com | | | | | | Get the day's top e-business and technology news from ECT News Network delivered to your inbox as stories break. Sign up today. | | We welcome your feedback. To share your thoughts or ideas, please use our online form. | | This newsletter was sent in response to your request on an ECT News Network website. To update your settings, or to receive other newsletters from ECT News Network: Manage My Subscriptions. | | To advertise in this newsletter or elsewhere on ECT News Network, please call our sales department (818) 461-9700 or follow these links:
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