WazobiaTeach: E-Commerce Minute for ebuka

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E-Commerce Minute

July 29, 2021

Marketers Need New Strategies To Parry Cookieless Advertising

The impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast. These developments are issuing a real blow to advertisers seeking to leverage third-party data. At issue now is how brands will regroup from these substantial changes to online advertising.

Google Cloud Seeks To Cure Retailers' Search Woes, Help Compete With Amazon

Google's new service aimed at beefing up the search capabilities of retailers' websites may make those sellers more competitive with Amazon. Google Cloud Retail Search hopes to address the staggering problem of "search abandonment," which costs retailers more than $300 billion a year in the U.S. alone, according to research performed by The Harris Poll and commissioned by Google Cloud.

Commerce Apps and CX: Designing for Engagement

Because they live on the ecosystem of mobile devices, people expect their apps to be user-friendly and instantly accessible. To attract and keep users, apps must deliver a seamless, simple, and intuitive experience. We spoke with experts in the fields of apps and CX to get their take on what makes for a winning app design, and where commerce apps are headed in the future.

EXCLUSIVE INTERVIEW

Supercharging Customer Retention

AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers sell more to happy, repeat consumers. We spoke with Chan to hear more about his strategies for supercharging customer retention.

Key Factors When Selecting and Setting Up an E-Commerce Platform

One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it's not just a store -- it's a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how retailers can choose and customize platforms to get the right fit between product, culture, and customer.

TRENDING ON

E-COMMERCE TIMES

Sustainability and Logistics: Greening the Supply Chain

One of the strains on the logistics industry is increased consumer demand for speedy delivery -- and this requirement is making it even more important to consider the environmental impacts of faster fulfillment. We spoke with experts in the field ...

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www.ecommercetimes.com

Consumers Monetize Personal Data To Earn Passive Income

Shouldn't you get paid when businesses use your personal information gleaned from the internet? How much is your personal data posted online worth to you? Would you register your personal data so that you get paid when companies track you and use ...

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www.ecommercetimes.com

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