| | E-Commerce Minute July 8, 2021 | | What an Amazon Breakup Would Look Like and Why It's a Win for Brands | | Amazon is on the brink of a possible breakup, and marketers should be ready to seize the opportunity. It's difficult to imagine life without Amazon -- as we know it. But with ongoing antitrust probes by Congress, there's a real possibility that Amazon's e-commerce dominance may soon end. Let's examine what a breakup of Amazon could look like -- and why it's likely a win for brand marketers. | | Creating Paths of Engagement for Effective E-Commerce Journeys | | From an initial expression of interest, to a purchase, to receiving ongoing support and ultimately buying again, customers take a variety of journeys as they interact with brands. The more a company considers and plans for the paths its customers will follow, the more likely it is that the business will be able to design effective journeys for those customers. | | Congress Backs Billions for Tech R&D Though Enactment Uncertain | | The U.S. technology industry is guardedly supporting a massive legislative package designed to address a range of issues affecting the sector, including a federal commitment to add billions of dollars to government technology research and development programs. Sen. Todd Young, R-Ind., characterized the legislation as "a landmark bill to out-compete China in key emerging technology areas critical to our national security." | Ekata Ebook The rise in fraud sophistication has driven merchants to put measures in place to minimize fraud losses, but in doing so, they face the challenge of increasing false declines. However, modern fraud detection solutions need to both prevent fraud... Read more content.ekata.com | | | | | | Amazon Makes Play for Vinyl Lovers With New Record Club | | The service sends monthly subscribers during each billing period a classic album from the 1960s and '70s by artists such as Pink Floyd, Aretha Franklin and ABBA. "The Vinyl of the Month Club will help new fans start to build a collection of some of the greatest LPs ever," Amazon Music spokesman David Marek told the E-Commerce Times. | | 3 Key Considerations Before Moving to a Direct-to-Consumer Model | | By cutting out the middleman, brands can earn a higher margin and gain direct access to consumers and their data. For these reasons, leading brands such as Nike are aggressively making the shift to DTC, and other large retailers are following suit. However, many forget to take into account three important factors. | | Travel Industry Faces High Demand, New Expectations | | As people emerge from lockdowns and limitations in the coming months, and look toward getting out and exploring the world again, travel is anticipated to become a popular and valued activity. The E-Commerce Times spoke with several industry experts to get their perspective on new trends in travel and tourism. | | TRENDING ON E-COMMERCE TIMES | | New AI Tools Help Level the Playing Field for Retailers Artificial intelligence may well be the Holy Grail solution for more effective shopping optimization for merchants. The list is almost endless when you tally the potential uses. It can be anywhere, from classification issues like recommendations... Read more www.ecommercetimes.com | | | | | | Coupon and Discount Advice to Encourage Online Sales Everyone loves a deal, and e-commerce shoppers are no different. Coupons, discounts, and other offers can draw in new customers and build loyalty with existing ones. Read more www.ecommercetimes.com | | | | | | Get the day's top e-business and technology news from ECT News Network delivered to your inbox as stories break. Sign up today. | | We welcome your feedback. To share your thoughts or ideas, please use our online form. | | This newsletter was sent in response to your request on an ECT News Network website. To update your settings, or to receive other newsletters from ECT News Network: Manage My Subscriptions. | | To advertise in this newsletter or elsewhere on ECT News Network, please call our sales department (818) 461-9700 or follow these links:
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