Marketers Need New Strategies To Parry Cookieless Advertising
The impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast. These developments are issuing a real blow to advertisers seeking to leverage third-party data. At issue now is how brands will regroup from these substantial changes to online advertising.
Google Cloud Seeks To Cure Retailers' Search Woes, Help Compete With Amazon
Google's new service aimed at beefing up the search capabilities of retailers' websites may make those sellers more competitive with Amazon. Google Cloud Retail Search hopes to address the staggering problem of "search abandonment," which costs retailers more than $300 billion a year in the U.S. alone, according to research performed by The Harris Poll and commissioned by Google Cloud.
Because they live on the ecosystem of mobile devices, people expect their apps to be user-friendly and instantly accessible. To attract and keep users, apps must deliver a seamless, simple, and intuitive experience. We spoke with experts in the fields of apps and CX to get their take on what makes for a winning app design, and where commerce apps are headed in the future.
AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers sell more to happy, repeat consumers. We spoke with Chan to hear more about his strategies for supercharging customer retention.
Key Factors When Selecting and Setting Up an E-Commerce Platform
One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it's not just a store -- it's a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how retailers can choose and customize platforms to get the right fit between product, culture, and customer.
Sustainability and Logistics: Greening the Supply Chain
One of the strains on the logistics industry is increased consumer demand for speedy delivery -- and this requirement is making it even more important to consider the environmental impacts of faster fulfillment. We spoke with experts in the field ...
Consumers Monetize Personal Data To Earn Passive Income
Shouldn't you get paid when businesses use your personal information gleaned from the internet? How much is your personal data posted online worth to you? Would you register your personal data so that you get paid when companies track you and use ...
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DuckDuckGo Readies Feature To Strip Trackers From Email
Called Email Protection, the feature will be initially distributed through a waiting list that anyone can add their name to. Consumers chosen from the list will be able to create a personal @duck.com email address. Email sent to the @duck address will be denuded of trackers before being forwarded to a consumer's primary email address.
Salt Labs Launched To Heighten API Security Threat Awareness
Anyone with a stake in keeping ahead of cybersecurity assaults and enterprise network intrusions through API vulnerabilities can now tap into expert advisories and security reports. API security company Salt Security last week launched Salt Labs, a now-public forum for publishing research on API vulnerabilities.
In addition to its condemnation of China, the White House announced that the U.S. Justice Department has filed charges against four Ministry of State Security hackers allegedly engaged in a multiyear campaign targeting foreign governments and entities in key sectors, including maritime, aviation, defense, education and healthcare in a least a dozen countries.
It's been a sweltering summer for those of us on the West Coast of the United States, and keeping power bills down when running air conditioning 24/7 is a challenge. This week, let's highlight technologies you can use to personally respond to the heat problem and deal with a world that is becoming too hot to handle. We'll close with the product of the week: Windows 365.
Google Quietly Activates New Web Performance Metrics
Google went live earlier this summer with its new Core Web Vitals algorithm to determine search rankings. With the implementation of Core Web Vitals as a key component of its search algorithm, Google has made a well-considered decision to reward sites that perform the best and that have been specifically designed to create the best experience for users, according to the company.
Researchers Find Smart Devices Ripe for Hacker Attacks
Thousands of hacker attacks were launched on a network of smart home devices designed by researchers to assess the risk the gadgets pose to consumers. During the initial week the "honeypot" network was online, 1,017 unique scans or hacking...
Cybercriminals Employing Specialists To Maximize Profits
Ransomware gangs are increasingly turning to specialists to complete their capers on corporations, according to a Dark Net intelligence provider. A report issued by Tel Aviv-based Kela noted that the days when lone wolves conducted cyberattacks...
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