Thursday 25 March 2021

E-Commerce Minute for ebuka

E-Commerce Minute
March 25, 2021
E-Gift Cards Fitting the Bill for Consumers, Retailers
Convenience is a large part of the changing consumer trend to favor gifts cards, along with the fact that more families are now living distributed lives. Both situations make the e-gift process more attractive to consumers, and retailers are benefitting as well.
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The Role of Marketing Attribution in the New Age of E-Commerce
Understanding the contribution of every channel and the customer conversion process enables marketers to adapt and adjust accordingly. Let's discuss what marketing attribution is; and how it can help e-commerce companies grow their businesses.
Arts and Culture's Virtual Survival Story: The Show Must Go On
The arts have seen a shift in the last year away from in-person gatherings, but that doesn't mean that performances, showings, and other creative activities have stopped. Rather, they've been transformed, becoming increasingly virtual and digital. We spoke with experts in the arts, design, and marketing to see how these fields have changed and might continue to evolve.
Advance Strategies to Eliminate E-Commerce Chargebacks
Half of consumers who originally planned to return to their pre-pandemic in-store shopping routines once coronavirus is under control now plan to stick with online shopping. That shift in preferences means that e-commerce merchants must keep up with trending ways to market, sell, and prevent fraud. Let's look at a few of the most important developments and see where they're going.
New Social Platform Seeks to Swell Ranks With Talk in Displaced Time
Swell is the first social platform to focus exclusively on asynchronous audio conversations, where audio clips up to five minutes in length can be posted to the site. Any Swell member can host a conversation and has control over who may participate in it, as well as make posts.
2021 Will Bring Big Changes to Amazon and Its Sellers
Today, more than 60 percent of consumers start their online shopping searches on Amazon. That trend is unlikely to change, as consumers have grown accustomed to the new normal of digital purchasing. As we look ahead into 2021 and beyond, here is what will take place in the Amazon e-commerce ecosystem that every brand needs to know.
TRENDING ON
E-COMMERCE TIMES
Social Commerce Is Changing How Brands Sell Online

For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by...

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www.ecommercetimes.com
Shifting Shopping Trends Push Retailers to Rethink Marketing

Shopping trends are expanding as the pandemic's effect on e-commerce continues, forcing retailers to adapt their marketing strategies to meet new consumer expectations and demands, according to a new report.

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www.ecommercetimes.com
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Women in Tech: 20 Trailblazers Share Their Journeys
Successful women in the tech trenches share their insights and tackle subjects ranging from how to search out a strong mentor to how to be one -- from how to advance in a large company to how to start your own firm.

This book is an excellent guide for students considering STEM courses, graduates pondering job choices, and career changers at any stage in life. It's also a useful tool for school and career counselors, recruiters, and HR pros eager to diversify their workplaces. 
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