WazobiaTeach: E-Commerce Minute

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E-Commerce Minute

August 5, 2020

Latest Shopping Trends Emphasize Need for Retail Marketing Foresight

Several recently-published reports and surveys tracking changes in consumer buying habits reveal a growing competition between old versus new shopping habits. The E-Commerce Times discussed the implications of these new consumer buying trends with marketing experts. The results show that while e-commerce is overwhelmingly becoming the first choice for many consumers, many are beginning to show renewed interest in returning to their previous shopping norms.

10 Types of Social Proof and What Makes Them Effective

Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strategies -- and how and why they work.

Google's E-Commerce Push to Fill the 'Messy Middle'

Google's domination of the online ad market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the "messy middle."

US Makes $57B Available to Small and Disadvantaged IT Providers

U.S. government agencies will remain active in the information technology market, despite the impact of COVID-19 on agency operations. In fact, there is evidence that the occurrence of the virus has spurred agencies to improve IT resources.

Digital Sales Boom Puts Spotlight on Fraud Control Systems

The move by retailers to online and mobile selling to survive the pandemic has resulted in a significant increase in digital fraud activity. The "2020 True Cost of Fraud Study: E-commerce/Retail Edition" by LexisNexis Risk Solutions found this to be partly because some fraud control systems are outdated, and partly because of increased transaction volume.

TRENDING ON

E-COMMERCE TIMES

Panic Buying Sparks New E-Tail Strategies

Panic buying and competition for consumer attention between in-store and online transactions have created a brave new world of retail that is bound to continue into a post-pandemic reality.

Read more
www.ecommercetimes.com

The Art of Sewing's Hi-Tech Revival

During the pandemic, increasing numbers of people have pulled out their sewing machines and knitting needles and gotten to work. A massive resurgence in sewing and crafts has taken place.

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www.ecommercetimes.com

FEATURED RESOURCES

Step-by-Step Guidance from NICE inContact

If your contact center agents are working from home, download our Remote Agent Checklist to ensure they can provide exceptional customer experience, no matter where they're based.

Read more
get.niceincontact.com

Women in Tech: 20 Trailblazers Share Their Journeys

Successful women in the tech trenches share their insights and tackle subjects ranging from how to search out a strong mentor to how to be one -- from how to advance in a large company to how to start your own firm.

This book is an excellent guide for students considering STEM courses, graduates pondering job choices, and career changers at any stage in life. It's also a useful tool for school and career counselors, recruiters, and HR pros eager to diversify their workplaces.

Get the Book

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