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| John P. Mello Jr. Dec 11, 2018 5:00 AM PT | |
 | Selling location data collected by mobile phones has become a lucrative business, according to a report that noted location advertising sales are expected to reach $21 billion this year. At least 75 companies receive anonymous, precise location data from applications with the location services feature activated. Several of those outfits claim to track 200 million mobile devices in the U.S. [More...] |
 | 10 Brand and Marketing Trends to Watch in 2019 Metrics matter. In business they measure sales, they measure profits, they measure brand health. Marketers measure their reputations, their ad recall, and their shares-of-market. They measure tweets and shares and all sorts of social networking outreach. With all their measuring, marketers haven't yet located the silver bullet, but really smart marketers have caught the glint. [More...] |
 | Who's Winning the Latest Tech Industry Battles? December has become consistent with the Chinese curse, "May You Be Born In Interesting Times." We are up to our armpits in wars. Qualcomm and Intel are fighting for 5G control, and Intel is tearing itself apart. Microsoft passed Apple in valuation, largely because it has not been focusing on Apple. The Huawei founder's daughter has just been arrested, at the request of the U.S. [More...] |
 | Google Hasn't Kept Promise to Stop Bubble-Wrapping Users: Report Google hasn't released consumers from its filter bubble -- the package of personalized search results it delivers -- despite having promised to do so, according to study results from DuckDuckGo. Most participants saw results unique to them, the researchers found, which could not be explained by changes in location, time, by being logged into Google, or by Google testing algorithm changes. [More...] |
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Selling location data collected by mobile phones has become a lucrative 
December has become consistent with the Chinese curse, "May You Be Born 
Rumors circulated this week that Microsoft will be replacing the core 
Google hasn't released consumers from its filter bubble -- the package | | | | |
