Editor's Pick: 4 Ways SMBs Can Compete With Amazon on Cyber Monday

4 Ways SMBs Can Compete With Amazon on Cyber Monday

Marissa Allen Oct 12, 2018 5:00 AM PT
	E-commerce companies compete with Amazon for shoppers year-round, but especially around the holidays when Q4 earnings are made. More than 75 percent of U.S. consumers shop on Amazon despite endless e-commerce options. Amazon commands more than 49.1 percent of all online sales and has more than 300 million active consumer accounts, making it a competitor that can't be ignored. [More...]

More Picks:

5 Tech Advances That Can Deepen Customer Engagement
Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment. It should be no surprise that customers prefer companies that treat them as valued individuals. [More...]

The Trouble With CRM Data
The ability to collect massive amounts of data represented a huge leap forward in customer service and communication when CRM first hit the market as a marketing, sales and data management tool. However, CRMs aren't a holy grail. Data management is one thing. Using data to understand what customers really need -- not just what you think they do -- and how to engage them is another thing entirely. [More...]

New Manjaro Beta Builds a Better Arch
Manjaro Linux offers the best of two worlds. It puts a user-friendly face on an Arch-based distro, and it gives you a choice of sensible and productive desktop interfaces. The Manjaro Linux team released its latest updates running the KDE, Xfce and GNOME desktops, Manjaro Linux 18.0 Beta 7, late last month. All three are solid performers and seem to be ready for final release. [More...]

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E-Commerce Minute

E-Commerce Minute: Friday -- October 12, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
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Headline Scan
4 Ways SMBs Can Compete With Amazon on Cyber Monday
5 Tech Advances That Can Deepen Customer Engagement
The Trouble With CRM Data
Apple's Slow March to 5G
The Fine Art of Winning Over Gen Z Consumers
How to Position Your Brand for Holiday Success on Amazon

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Today's Story Highlights

4 Ways SMBs Can Compete With Amazon on Cyber Monday

E-commerce companies compete with Amazon for shoppers year-round, but
especially around the holidays when Q4 earnings are made. More than 75
percent of U.S. consumers shop on Amazon despite endless e-commerce
options. Amazon commands more than 49.1 percent of all online sales and
has more than 300 million active consumer accounts, making it a
competitor that can't be ignored.
http://www.ecommercetimes.com/story/85615.html

5 Tech Advances That Can Deepen Customer Engagement

Customers are crucial to a successful business. They can be one-off
customers or repeat buyers. Ideally, a business wants a mix of both.
Problems arise when marketing tactics fail to attract either type, which
is why customer engagement is so critical in today's hypercompetitive e-
commerce environment. It should be no surprise that customers prefer
companies that treat them as valued individuals.
http://www.ecommercetimes.com/story/85614.html

The Trouble With CRM Data

The ability to collect massive amounts of data represented a huge leap
forward in customer service and communication when CRM first hit the
market as a marketing, sales and data management tool. However, CRMs
aren't a holy grail. Data management is one thing. Using data to
understand what customers really need -- not just what you think they do
-- and how to engage them is another thing entirely.
http://www.ecommercetimes.com/story/85616.html

Apple's Slow March to 5G

Why is Apple taking such a slow approach moving toward 5G with its
iPhone models and tablets? Just look around at all the buzz on the rapid
rollout of 5G products and services. It seems every wireless carrier,
every other handset and tablet maker, and every wireless gear maker is
in a mad dash to be first in the 5G race. Everyone is in it except
Apple.
http://www.ecommercetimes.com/story/85613.html

The Fine Art of Winning Over Gen Z Consumers

From generation to generation, retail has evolved into a global
business. Gone are the days of the local corner store. Today's consumers
have access to products from across the world with a simple click of a
button. Even brick-and-mortar stores are adapting to e-commerce as
retailers find innovative ways to incorporate online orders into the
storefront to accommodate their shoppers' expectations.
http://www.ecommercetimes.com/story/85609.html

How to Position Your Brand for Holiday Success on Amazon

The holiday season presents a significant opportunity for sellers to
capture unprecedented sales on Amazon. Cyber Week alone, the seven-day
period beginning the Tuesday prior to Thanksgiving and running through
Cyber Monday, is expected to account for 40 percent of all e-commerce
sales during the holidays. The bulk of those holiday sales are likely to
occur in one place: Amazon.com.
http://www.ecommercetimes.com/story/85608.html

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The Morning After: Hardcore parkour robots

Engadget Email Newsletter

It's Friday, October 12, 2018.

Hey, good morning! You look fabulous.

(Potentially) killer robots, an iPlane and the software update that can keep your supercar from catching on fire. There’s something for everyone in today’s recap.

(View in browser.)

Major copyright reforms are coming to music.

Donald Trump signs the Music Modernization Act into law

Today, the president signed the Music Modernization Act into law with various celebrities, including Kid Rock, Mike Love and John Rich, present. It focuses on updating music copyright law to be current with the streaming era -- and hopefully, increase royalties for artists and songwriters. Officially named the Orrin G. Hatch Music Modernization Act, it was unanimously passed by both the House and the Senate, and streamlines the process for music licensing and updates rules about royalties for streaming music.

That really happened.

Kanye West wants Apple to build Trump an 'iPlane'

Nothing quite like pitching a hydrogen-powered plane, “made by Apple” to the President of the United States of America. All through the medium of GIFs.

Hardcore parkour.

Boston Dynamics' Atlas robot shows upgraded agility in 'Parkour' video

This summer workout clip features a bipedal battery-powered robot that not only jogs, but hops over obstacles and up an uneven obstacle course with nary a bobble. The 'bot now has enough processing power to use its legs, arms and torso to balance through the movements and power up each 40cm-high step, while using computer vision to locate the next one. Good luck escaping that one. Meanwhile, one of the company’s four-legged robots is ready to get a job.

Save $10 on these bluetooth bone conduction headphones.

Everyone can play.

‘Fortnite’ Android beta is now open to all

Waiting to play Fortnite on your Android phone. Well, now’s the time -- if you’ve got a device running Android Oreo 8.0 or higher. Epic games has opened the beta to these devices, meaning there’s even more players looking to battle royally.

New patents could kill off the robo-call.

iPhones may soon be able to automatically detect spam calls

No one likes spam calls. No one wants them. Apple’s latest patent aims at halting calls that may not be legit, adding a warning or outright stopping any call alerts for suspicious numbers.

Alexa has competition.

Google's smart home ecosystem has arrived

While Apple seems to be resting on its laurels when it comes to the smart home, Google is showing no signs of slowing down. Following its Pixel 3 event, it explained a bit more about Google Assistant and upgrades coming to the various Smart Displays (even if they don’t run Android Things) which will include multi-room audio and digital wellbeing features that are like the ones included with Android Pie.

But wait, there's more...

1. Xbox One October Update arrives with Avatars, Alexa, Cortana and Dolby Vision HDR

2. Ford will install a software update to keep new GTs from catching fire

3. Scientists are spotting deep space radio wave bursts at faster rates

4. Fyre Festival creator Billy McFarland gets a six-year prison sentence

5. Google Translate adds real-time translations for 13 new languages

The Morning After is a new daily newsletter from Engadget designed to help you fight off FOMO. Who knows what you'll miss if you don't subscribe.

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