| Tanya Jansen Sep 4, 2018 10:02 AM PT | |
 | Nowhere is the customer experience more vital to the long-term success of a business than in retail. This is particularly evident as retailers work to ensure that brick-and-mortar shopping experiences are as seamless and personalized as those offered by their digital counterparts. Nearly 80 percent of Americans are now online shoppers, according to Pew Research Center findings. [More...] |
 | UberMedia CEO Gladys Kong: Success Is Data-Driven "Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to understand the consumer. Location measurement is becoming a much more important part of advertising." [More...] |
 | Of Course Google Is Biased I once took a market research class that focused on the identification and elimination of bias. My final paper was on an intentionally biased piece of research. It was far easier to introduce bias and then talk about the bias than it would have been to attempt to do unbiased work and defend it as unbiased. For that reason alone, it's almost certainly true that Google's search engine is biased. [More...] |
 | Human Rights Groups Amplify Call for 'Killer Robot' Ban Leaders from Human Rights Watch and Harvard Law School's International Human Rights Clinic last week issued a dire warning that nations around the world haven't been doing enough to ban the development of autonomous weapons -- so-called "killer robots." The groups issued a joint report that calls for a complete ban on these systems before it becomes too late to act. [More...] |
 | A Model-Based Structure May Be Ideal in a Data-Driven World Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunching it; companies have to map data against their business model in order to get the most out of it. [More...] |
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Tech News Flash
Tech News Flash: Tuesday -- September 4, 2018
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Headline Scan
UberMedia CEO Gladys Kong: Success Is Data-Driven
Of Course Google Is Biased
Human Rights Groups Amplify Call for 'Killer Robot' Ban
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Today's Story Highlights
UberMedia CEO Gladys Kong: Success Is Data-Driven
"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said
UberMedia CEO Gladys Kong. "Advertisers are trying to understand more
about the consumer's journey. They want any insights they can get their
hands on in order to understand the consumer. Location measurement is
becoming a much more important part of advertising."
http://www.technewsworld.com/story/85546.html
Of Course Google Is Biased
I once took a market research class that focused on the identification and elimination of bias. My final paper was on an intentionally biased
piece of research. It was far easier to introduce bias and then talk
about the bias than it would have been to attempt to do unbiased work
and defend it as unbiased. For that reason alone, it's almost certainly
true that Google's search engine is biased.
http://www.technewsworld.com/story/85544.html
Human Rights Groups Amplify Call for 'Killer Robot' Ban
Leaders from Human Rights Watch and Harvard Law School's International Human Rights Clinic last week issued a dire warning that nations around
the world haven't been doing enough to ban the development of autonomous
weapons -- so-called "killer robots." The groups issued a joint report
that calls for a complete ban on these systems before it becomes too
late to act.
http://www.technewsworld.com/story/85541.html
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The Morning After: 8K hype, liquid-printed drugs and e-skates
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Monday 3 September 2018
Editor's Pick: Of Course Google Is Biased
| Rob Enderle Sep 3, 2018 5:00 AM PT | |
 | I once took a market research class that focused on the identification and elimination of bias. My final paper was on an intentionally biased piece of research. It was far easier to introduce bias and then talk about the bias than it would have been to attempt to do unbiased work and defend it as unbiased. For that reason alone, it's almost certainly true that Google's search engine is biased. [More...] |
| A Model-Based Structure May Be Ideal in a Data-Driven World Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunching it; companies have to map data against their business model in order to get the most out of it. [More...] |
 | AI May Help Keep Top Sales Talent on Board Much of the discussion around sales and artificial intelligence has been outwardly focused. It's exciting to think about using AI to examine leads, sift through data, and help deliver answers that allow salespeople to close more and bigger deals. However, the excitement over using AI to organize customer information overshadows another use of AI that could be equally lucrative. [More...] |
 | Enlightenment Has Limits in Bodhi Linux Bodhi Linux is an alternative to traditional Linux OSes that can change your desktop user experience. It is one of a very few Linux distros using Moksha, a forked version of the Enlightenment desktop. Enlightenment is a Compositing Window Manager and Desktop Shell. It is radically different from other lightweight interface shells such as Xfce and LXDE. [More...] |
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This Editor's Pick alert is a premium service provided to ECT News Network newsletter subscribers. If you wish to make changes to your subscription settings, please click to manage your account.
Copyright 2018 ECT News Network, Inc. All Rights Reserved.
ECT News Network, Inc. 16133 Ventura Blvd., Suite 700, Encino, CA 91436