E-Commerce Minute: Thursday -- July 26, 2018
The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com Part of the ECT News Network
Headline Scan The Challenge of Growing Your Social Network Influence eBay Adds New Seller Financing, Customer Payment Options Feds Seem to Favor 'Light Touch' IoT Regulation Cloud Transition State Gamification and E-Commerce: Play Your Way to Success Who's Your Buddy? The Evolution of OTT Video Partnerships Data Partners Team Up to Get ABM Right Is Philanthropy Becoming Sexy? Message From Our Sponsor Attention Content Marketers
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Today's Story Highlights
The Challenge of Growing Your Social Network Influence 
So, you want to increase your social network followers on Twitter,
LinkedIn, Facebook and more? Great. Me too. But how? That is the key
question everyone wants an answer to. I've been researching this and
trying all sorts of methods -- some work and others don't. I have built
a respectable following on LinkedIn with more than 100,000 connections,
and I have 40,000 followers on Twitter.
http://www.ecommercetimes.com/story/85469.html eBay Adds New Seller Financing, Customer Payment Options 
eBay and Square Capital have entered a partnership to provide eBay
sellers business financing of up to $100,000. The funds can be made
available in as little as one day. Square Capital will email select eBay
sellers invitations to apply for a loan in Q3, the companies said.
Square will determine eligibility and risk, and determine the size of
the loan offered.
http://www.ecommercetimes.com/story/85466.html Feds Seem to Favor 'Light Touch' IoT Regulation 
The Internet of Things may be in its infancy, but the U.S. government
has been gearing up to determine what the proper federal role should be,
both for encouraging and for regulating the use of IoT technology. Two
recent developments have underscored the government's interest in IoT.
On the regulatory front, the CPSC has launched an initiative to
determine a framework for regulation.
http://www.ecommercetimes.com/story/85463.html Cloud Transition State 
A confusing dynamic has been emerging in the software industry, caused
by the inexorable shift to the cloud. Even before you can get into the
analysis, though, you need to identify which cloud or clouds you're
thinking about -- e.g., infrastructure, apps, platform. Also, once
you've done that, you need to decide if you're partial to technology or
financial analysis.
http://www.ecommercetimes.com/story/85464.html Gamification and E-Commerce: Play Your Way to Success 
Gamification is one of the hottest trends in the business world.
Incorporating game elements can be a great way to engage customers and
employees alike -- using an activity that has appealed to humankind
since its beginnings. "Humans have been playing games for thousands of
years. Some argue that games predate culture," said Brandon Marsala,
creative director of content and strategy at Mindspace.
http://www.ecommercetimes.com/story/85461.html Who's Your Buddy? The Evolution of OTT Video Partnerships 
Buddy movies have been an entertainment staple for years. Like Felix and
Oscar in The Odd Couple or Murtaugh and Riggs in Lethal Weapon , the
buddy film genre shows how two people can overcome obstacles, and each
other, to produce a happy ending. Today, we are seeing over-the-top
video services buddy up with others in the market to find their own
happy endings.
http://www.ecommercetimes.com/story/85455.html Data Partners Team Up to Get ABM Right 
Openprise has announced new partnerships and a new service designed to
streamline marketing automation and account-based marketing operations.
The new partners offer capabilities such as reverse-IP lookup, business-
to-personal-email address lookup, business data in the UK, and more in-
depth business-to-consumer and business-to-business data capabilities.
http://www.ecommercetimes.com/story/85459.html Is Philanthropy Becoming Sexy? 
The Internet has a long and storied history of democratizing information
and influencing social change. It has flattened hierarchies and made
information accessible to many more people -- though, ironically, it
also has sometimes assaulted democracy in the process. Just think about
how philanthropy has been changing at the instigation of Salesforce, one
of the Internet's poster kids.
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