E-Commerce Minute: Tuesday -- September 19, 2017
The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com Part of the ECT News Network
Headline Scan Malware Embedded in CCleaner Tool Puts Millions at Risk 5 Ways to Use Snapchat to Target Millennials Account-Based Marketing Inspires New Software, Strategies FTC Confirms Probe Into Equifax Data Breach New Checklist Guides B2B Marketing Automation Platform Purchases The Vision Thing Message From Our Sponsor To compete in today's business world you need to make
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http://www.ectnews.com/adsys/link/?crid=10016/ALL_EC Today's Story Highlights
Malware Embedded in CCleaner Tool Puts Millions at Risk Malicious code has been discovered in two versions of Piniform's
CCleaner housekeeping utility, the company disclosed on Monday. Piniform
is owned by Avast, whose security products are used by more than 400
million people. The malware infecting CCleaner could give hackers
control over the devices of more than 2 million users. CCleaner is
designed to rid computers and mobile phones of junk.
http://www.ecommercetimes.com/story/84818.html 5 Ways to Use Snapchat to Target Millennials Once just a hangout for teenagers, Snapchat has matured into an engaging
and effective social media platform. If you're trying to reach a younger
demographic, it's somewhere you probably want to be. "Snapchat is the
best channel to reach young people, as they count for more than two-
thirds of its audience and are very active users," said Melissa Sanchot,
head of marketing at MakeMeReach.
http://www.ecommercetimes.com/story/84815.html Account-Based Marketing Inspires New Software, Strategies InsideView has released a new tool for business-to-business companies
that have implemented account-based marketing. It is a fully redesigned
version of InsideView Target, with the addition of ABM workflows and
other enhancements. "Companies who want to [succeed] with ABM need to
start with the right set of target accounts and people," said Joe
Andrews, VP of product and solution marketing.
http://www.ecommercetimes.com/story/84816.html FTC Confirms Probe Into Equifax Data Breach In a rare move, the U.S. Federal Trade Commission on Thursday confirmed
that it has opened an investigation into the data breach at Equifax that
compromised the sensitive personal information of 143 million U.S.
consumers. The FTC announcement came less than a week after Equifax
revealed that an unknown party had gained access to names, addresses,
Social Security Numbers and other data belonging to nearly half the U.S.
population.
http://www.ecommercetimes.com/story/84813.html New Checklist Guides B2B Marketing Automation Platform Purchases Four Quadrant this week released its Marketing Automation Buyer's
Checklist for companies seeking to purchase a B2B marketing automation
platform, or MAP. The checklist has eight major categories for
evaluation and more than 35 subcategories. It lists more than 100
questions buyers should ask to make an informed assessment of MAP
vendors' offerings.
http://www.ecommercetimes.com/story/84814.html The Vision Thing Salesforce earlier this year introduced its Einstein Vision capability,
an idea with a lot of promise but not a great deal of precedent. Who had
applications that could see, and how would this be used? For decades,
we've been content with scanning documents and analyzing them with OCR
tools, or we've used bar codes and QR codes -- but it all came down to
recognizing simple symbols.
http://www.ecommercetimes.com/story/84811.html News Alerts From ECT News Network Get the day's top business and technology news delivered
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