| | Editor's Pick October 28, 2021 | | Big Picture Marketing Advice for E-Tailers This Holiday Season | | Supply chain chaos has sellers and shoppers on edge, with no relief in sight anytime soon. To better understand how marketers should navigate this unusual holiday shopping season, we spoke with a variety of experts to get tips on what makes for successful holiday e-commerce marketing -- and why planning, implementation, and customer engagement are paramount in these continually changing times. | | Cove High-Tech Neckband Aims To Ease Stress, Improve Sleep | | Everyday stress at work and home sometimes seems like a health issue you just have to tolerate. But doing nothing to relieve routine stress usually winds up causing sleep and illness problems as well. Now, a wellness technology company has a wearable device that just might bring more good vibes your way. | | Google vs. Apple Smartphones: Similar Capabilities, Polar Opposites in Strategic Execution | | Apple's strategy is all about status and making you stand out as an Apple user, while Google's strategy is more about features and what you can do with its phones. In effect, Apple is more about form, appearance, and ease of use, while Google is more about function. Let's contrast Apple and Google smartphones. Then we'll close with the product of the week, a new VR headset from Varjo. | | CRM's Pressing Platform Problems | | A new Forrester survey commissioned by Capgemini, Salesforce, and MuleSoft reveals companies face the same recurring customer experience (CX) struggles. They lack an integrated single source of truth for customer data and are strapped with subpar personalization capabilities. | | Amazon Celebrates SMB Sellers' Successes, Introduces New Tools at Virtual Event | | Amazon heralded its shifting strategies to help sellers expand with new tools during its two-day Accelerate Seller Conference last week. The e-commerce giant announced its growing success with American small and medium-sized businesses empowerment this year, its glowing Sellers Report, and the results of its unique CRM tools for SMBs. | | Report Argues Antitrust Bill Would Hurt Consumers, Stymie Innovation | | A proposed law barring high-tech companies from favoring their own products over those of their competitors -- a practice called self-preferencing -- would harm consumers, competition and innovation, according to a report released Monday by The Schumpeter Project on Competition Policy at the Information Technology & Innovation Foundation. | | TRENDING ON ECT NEWS NETWORK | | Botify SEO Platform Helps Brands Navigate Organic Search Botify is not a typical search engine optimization tool. It is a platform to fix a company's indexing issues that helps its customers' businesses rank better, get more traffic, and generate more revenue. Botify's technology turns organic search... Read more www.ecommercetimes.com | | | | | | BlackBerry IVY and the Future of Electric Vehicles BlackBerry’s automotive initiatives are increasingly focused on EVs that need help to reach their full potential. Its QNX software is installed on 195 million cars on the road, and its platform remains the most popular third-party automotive OS. Read more www.technewsworld.com | | | | | | NICE Platform Answers Call for Hyper-Personal CX Tools When a complex need arises, customers expect to be connected to a well-prepared agent who can quickly resolve the situation. That fix must be applied in a way that leaves both the customer and agent feeling great about the outcome. Read more www.crmbuyer.com | | | | | | Zorin OS 16: Better GNOME With Much More Simplicity Zorin OS is one of the more endearing Linux operating systems available for both Linux veterans and computer users transitioning from Windows. But despite some stellar improvements, Zorin OS 16 falls short of offering wider user appeal to those... Read more linuxinsider.com | | | | | | Get the day's top e-business and technology news from ECT News Network delivered to your inbox as stories break. Sign up today. | | We welcome your feedback. To share your thoughts or ideas, please use our online form. | | This newsletter was sent in response to your request on an ECT News Network website. To update your settings, or to receive other newsletters from ECT News Network: Manage My Subscriptions. | | To advertise in this newsletter or elsewhere on ECT News Network, please call our sales department (818) 461-9700 or follow these links:
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