| | Editor's Pick February 25, 2021 | | Shifting Shopping Trends Push Retailers to Rethink Marketing | | Shopping trends are expanding as the pandemic's effect on e-commerce continues, forcing retailers to adapt their marketing strategies to meet new consumer expectations and demands, according to a new report. Consumer adoption of digital shopping is driving increased use of user-generated content, new private labels, and access to product sampling. | | Successful Phishers Make Slim Gains in 2020 | | Catastrophic events, like a pandemic, coupled with hasty technological change such as many people forced to work from home immediately, have been a rich environment in the past for phishers, who use deception to infect machines with malware, steal credentials, and invade corporate networks. However, malicious actors achieved only a marginal increase in success in 2020, according to a recent report. | | Lessons Learned From the SolarWinds Supply Chain Hack | | In a recent Linux Foundation blog post titled "Preventing Supply Chain Attacks like SolarWinds," the foundation's Director of Open Source Supply Chain Security, David A. Wheeler, adamantly pushed the need for software developers to embrace the LF's security recommendations. Given the magnitude of the SolarWinds hack, LinuxInsider asked Wheeler to dive deeper into how supply chain security standards might benefit from the LF's latest advice. | | New Customer Experience Needs and Commerce Trends for 2021 | | Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain priorities for many shoppers. Merchants who demonstrate that they are able to quickly get products to consumers, resolve issues with customer service, and provide fast delivery and returns will be the ones that thrive. | | Fake Review Schemes Conning Online Shoppers | | Online shoppers beware: a fast-selling marketplace of fake reviews is trying to lure you into buying products on major digital store sites and social media outlets. This latest review scam involves an under-wrap false review network operating among Amazon sellers. Trading in phony reviews may or not be legal, but such practices are clearly unethical and will have repercussions if discovered, warns Amazon. | | How Biometric Authentication Methods Will Revamp the Commerce Experience | | As they become more prominent, consumers will enjoy shopping experiences that no longer rely on payments from a piece of plastic with a four-digit pin. Instead, consumers will use unique motion sensors in smartphone devices to passively authenticate people using walking behavior and other contextual biometric signals. Some of these contactless procedures are already being deployed. | | It's Time to Consider 3D Printed Homes | | This emerging building method is far less wasteful, far faster, and far cheaper to build much sturdier homes. The only real downside is that the skills and technology to build these houses aren't widely available yet. Still, a shift to 3D printed building could create many new jobs, and the training required isn't considered exceedingly difficult. Let's talk about 3D printed homes, and we'll close with the product of the week, the ARM-based HP Elite Folio. | Researchers Repurpose Drugs to Fight COVID in Elderly | | Researchers have discovered a way to identify existing drugs that can be potentially repurposed to fight COVID-19 in the elderly. The researchers said they have plans to share their findings with pharmaceutical companies, but added that before any drugs can be repurposed for use on elderly COVID-19 patients, clinical testing will be required. | | TRENDING ON ECT NEWS NETWORK | | The Unforeseen Consequences of Amazon's Boardroom Switch Bezos is following Microsoft's lead by putting his cloud executive in charge of the company. Since Microsoft was successful putting Satya Nadella in the same role, it would seem that this would be a slam-dunk success. Rob Enderle thinks otherwise. Read more www.technewsworld.com | | | | | | How to Build an SEO Strategy for 2021 The E-Commerce Times discussed with Steve Wiideman, president and CEO of Wiideman Consulting Group, the essentials of how to build an SEO strategy for 2021. Wiideman designed and teaches the Website Optimization and Strategic Search Engine... Read more www.ecommercetimes.com | | | | | | Conversational Platform Trends for 2021 Live chat and conversational platform technologies have made significant advancements in recent years. Thanks to AI and machine learning, these implementations have gone beyond just being a customer support tool, to a crucial component of an... Read more www.crmbuyer.com | | | | | | A New Twist to Virtual Desktop Cloud Computing Desktop as a Service provider Shells offers a new component to virtual cloud computing. It brings Linux distros and Windows 10 to any computer, mobile device, and some game consoles, via any Web browser. Read more linuxinsider.com | | | | | | Webinar: How B2B Brands Sell Online in 2021 During this webinar, we’ll discuss some of the most promising ways B2B companies are innovating their online sales approach in 2021. This includes leveraging the best of the B2C experience and trying out technologies like AR and VR. Read more www.inriver.com | | | | | Bachelor of Science in Cybersecurity Pursue lucrative and in-demand roles with Utica College's 100% online cybersecurity degree. You’ll choose from four specializations to tailor your degree to your career goals. Read more programs.online.utica.edu | | | | | | Ahead of the curve: How to build a proactive contact center In the face of disruption, contact centers are at the forefront of change. With ICMI’s new toolkit, you’ll get all the expert insights you need to lead your contact center into the future, no matter what it may bring. Read more get.niceincontact.com | | | | | | Women in Tech: 20 Trailblazers Share Their Journeys | | | | Successful women in the tech trenches share their insights and tackle subjects ranging from how to search out a strong mentor to how to be one -- from how to advance in a large company to how to start your own firm.
This book is an excellent guide for students considering STEM courses, graduates pondering job choices, and career changers at any stage in life. It's also a useful tool for school and career counselors, recruiters, and HR pros eager to diversify their workplaces. | | Get the day's top e-business and technology news from ECT News Network delivered to your inbox as stories break. Sign up today. | | We welcome your feedback. To share your thoughts or ideas, please use our online form. | | This newsletter was sent in response to your request on an ECT News Network website. To update your settings, or to receive other newsletters from ECT News Network: Manage My Subscriptions. | | To advertise in this newsletter or elsewhere on ECT News Network, please call our sales department (818) 461-9700 or follow these links:
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